The strategic placement of marketing material and promotions at events that will attract consumer and media attention, ambush marketing begins by identifying opportunities to successfully capitalize on. Paying attention to media sources that provide information about upcoming activities, sporting events, celebrity appearances, and even protests can accomplish this. Media sources for ambush marketing can include radio, print, broadcast, Internet, etc.

If the event is likely to attract media attention, companies must determine how to incorporate their information into the media coverage for the event. Carrying out an effective and legal ambush marketing campaign is challenging, yet the potential payoff can be huge in terms of return on investment.

Getting the ambush marketing message seen can be done boldly or via a surprise attack. For example, using models clad in bikinis with a company’s logo painted on their bodies is a relatively bold way to attract onlookers, while a surprise attack would use an individual or group or people positioned in the crowd to hold up a sign bearing the company logo just as the camera is focused on them. This is ambush marketing defined by On-Point Marketing & Promotions (onpoint-marketing.com)

Ambush Marketing (Des Moines, IA) utilizes the same philosophy’s. If you need more ambush marketing information or would like to find out more about Ambush and our specific services, please e-mail me at ambushdsm@gmail.com

writing credit: Onpoint Marketing & Promotions (onpoint-marketing.com)

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