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ICE PAK 
- Sense noun, verb, sensed, sens.ing.
- 1. any of the faculties, as sight, hearing, smell, taste, or touch, by which humans perceive stimuli originating from outside or inside the body.
- Your five senses play an important role in your daily life. Every moment in your life, you use at least one of your five senses. You touch, hear, see, taste, and smell in order to adapt to a new environment.
ICE Factor is now appealing to those five senses by incorporating the ICE PAK! The ICE PAK brings all the different sights, smells, feelings, sounds, and tastes together in the form of a Backpack for your next corporate promotion!
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ICE PAK is designed specifically for Street Teams to grab the attention of consumers and provide the ultimate “Innovative Consumer Experience!” The sleek and unique ICE PAK appeals to the five senses of each consumer as Street Teams promote, brand, and direct market your company!
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| 7″ WIDE SCREEN LCD | FLASHING LED LIGHTS | SCENT DISTRIBUTOR | 2″ SPEAKER |
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FEATURES
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Sight: Consumers will be able to view any promotional message from the video and picture monitor screen.
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Sound: As consumers are near each Street Team member, any promotional message will be delivered in any audio format; from music to corporate tunes.
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Smell: When consumers interact with each Street Team, they will begin to take in the aroma that is distributed from each ICE PAK; any aroma you desire can be implemented and changed anytime.
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Taste: ICE PAK Street Teams will distribute any product for sampling to each consumer.
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Touch: When providing the ultimate “Innovative Consumer Experience,” Street Team personnel will provide a personal touch by interacting directly with each consumer and providing them with information.
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Added Benefits: Each ICE PAK is also broadcasting your promotional message via Bluetooth® Marketing. As consumers enter into close proximity of each ICE PAK Street Team, information is sent to each Bluetooth® enabled device in any form of media: video, mp3, mp4 or picture.
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“YOU DREAM IT - WE ICE PAK IT!” - contact me for your next campaign
Nathan Hewitt
via Wooster
Photo above by CRS8
Street Anatomy, a blog on medicine, art, and design. Terrific gallery of anatomically themed street art. check it out here.
Street Teams in Chicago
If you’re a marketer and trying to find a reliable and effective Street Team in Chicago - I’m the contact you need (Segway Street Teams, Scooter Squads Campaigns, Classic Street Teams).
Nathan Hewitt
nhewitt@icefactor.com
Are you ready to take it to the street?
Make a lasting impression utilizing the Innovative Consumer Experience. Our ICE Street Team campaign will provide a unique and memorable experience by promoting, branding, and interacting directly with consumers.
The ICE Street Team is here to provide a personal touch to your targeted audience. ICE Street Teams can travel from destination to destination or remain in a heavy traffic area. The ICE street team is there to promote and brand the service and product at hand.
ICE street team can hand out products, interact with consumers, or even provide hands on experience with the Bluetooth® ICE ZONE campaign.
Tags: advertising, chicago, illinois, instant results, instant sales, marketing, product launch, promotion, street teams NYC, abstract, ad, ambush, ambush marketing, ambushchi, art, arts, branding, brands, campaign, chicago, culture, events, guerilla, illinois, innovation, la, launch, life, marketing, product launch, promotions, street, street team, team, viral
Chicago Scooter Squads - Ice Factor Street Teams
Interested in a campaign?
Please contact me:
Nathan Hewitt - nhewitt@icefactor.com
SCOOTER SQUADS
Are you ready for eye-catching media?
- Make a lasting impression utilizing our Innovative Consumer Experience. Our Scooter Squad advertising campaigns will provide a unique and long lasting impression. Scooter Squads utilize scooters that trailer two-sided billboards. Clients can have ICE Factor’s Scooter Squads provide product samples, add impact to larger marketing campaigns, and provide an interactive and fun, eye catching experience. As scooters drive selected routes, they are sure to grab the attention of consumers and provide a memorable experience.
SEE THE SCOOTER SQUADS IN ACTION
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FEATURES
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Illuminated Double-Sided Billboards (60″ x 40″)
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Customizable Scooters (Wraps and Decals)
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Enthusiastic and Experienced Teams
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Eco-Friendly, Innovative Scooters
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GPS Tracking, Photos, and Video
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Bluetooth® Broadcasting
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“YOU DREAM IT - WE SCOOT IT!”
Chicago Segway ® Street Team - Ice Factor
SEGWAY® TEAMS
Make your marketing campaign move…ICE Factor will showcase your company by utilizing Segway® vehicles that display your message on highly-visibile, dynamic acrylic shields. Each Segway® is operated by skilled and courteous professionals that represent your desired image.
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FEATURES
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Customizable Segways® (Wraps and Decals)
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Custom Advertising Shields (48″ x 60″)
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Enthusiastic and Experienced Teams
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Eco-Friendly, Innovative Segways®
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Photos, Video, and Event Recap
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Bluetooth® Broadcasting
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Interested in a campaign? - Please contact me
Nathan Hewitt
nhewitt@icefactor.com
Bluetooth Proximity Marketing in Chicago - contact Nathan @ Ice Factor nhewitt@icefcator.com
BLUETOOTH® PROXIMITY MARKETING
What is Bluetooth® wireless technology?
Bluetooth® technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices, can be easily interconnected using a short-range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated.
Why would a company want to utilize Bluetooth® wireless technology as a marketing campaign?
Imagine being able to automatically deliver an advertisment or a form of multimedia content , directly into a consumers mobile phone. Consumers can receive a variety of information as soon as they are near your store. Information can be sent as pictures, videos, coupons, ringtones, and business cards.
- 100% Free Bluetooth® transfers for all of your customers
- Market pictures, videos, and store coupons
- Provide innovative and fun advertising to your target market
Bluetooth proximity marketing can also be known as “viral marketing.” Viral marketing is a marketing tecnique that facilitates and encourages people to pass along a marketing message voluntarily. A satisfied customer can tell a friend about a product or service from their experience and transfer the received Bluetooth content that could reach an unlimited amount of consumers.
Do you have a visual example to help me understand this new media?
VIEW A PUBLISHED ARTICLE IN THE MEETING PROFESSIONAL
Interested in a campaign?
Please contact me:
Nathan Hewitt
nhewitt@icefactor.com
IceFactor.com
Brand Awarness & Product Launch Campaigns in Chicago
Are you looking to do a product launch or aggressive brand awareness campaign? Look no further…
Nathan Hewitt - nhewitt@icefactor.com
ICE Factor provides eye catching, high impact, memorable marketing solutions through the use of Scooter Squads, Segway® Teams, Bluetooth® Proximity Marketing and Street Teams. We make the consumer take notice of your company and leave them with a lasting impression of your promotion.
ICE Factor’s Innovative Consumer Experience provides unique services
that integrate brand advertising, promotions, and direct marketing.
ICE FACTOR PLANS IT ALL - BOOK YOUR EVENT TODAY!
GRAND OPENINGS AND PRODUCT LAUNCHES
BRANDING AND SAMPLING PROGRAMS
CORPORATE AND PUBLIC EVENTS
TRADE SHOW AND CONVENTIONS
PRIVATE EVENTS AND PARTIES
Flosstradamus is at Sonotheque on Saturday night…Make sure to get there early if you want to get in…Always good vibes @ Sonotheque…
Chicago, IL
Editors’ Take
DJ/producer extraordinaire Diplo stops by Smart Bar with Baltimore cohort Blaqstarr spinning his edgy style of booty-shaking club hip-hop. Local mash-up duo, The Hood Internet, joins them.
Mad Decent weclomes…
DIPLO + BLAQSTARR
FEBRUARY
2/8 - Diplo, Blaqstarr
2/9 - Justin Long, Alena
2/15 - Speedy J, Scott Pagano, Frankie Vega, Sassmouth, Sevron
2/16 - Mark Farina, Wally Callerio, Gmost
2/21 - DJ Dara, DJ Skolla, DJ GC
2/23 - DJ Heather, Frank Q
MARCH
3/1 - Miles Maeda, Acidman
3/8 - Jask, Chuck Love
3/15 - Justin Long, Santiago
3/22 - James Amato, Jose Zaragoza, Julian Pena, DJ Sangre
3/29 - Paul Johnson, Juano, Marcus Aurelius
This is a 21+ event.
Cost: $15
Official Site: http://www.smartbarchicago.com
Chicago - Illinois
Flaunt Magzine - flaunt.com/
Flaunt is one of my favorite publications…Glad to see them coming to Chicago…
If you live in Chicago, come out and show Flaunt what you’re made of. Friday night we are throwing a party at the Debonair Social Club. Come show your love and throw back a few drinks with your favorite Magazine crew.
Floostradamus @ The Underground - 56 W Illinois
| http://www.myspace.com/that_girl_kesshia YO CHICAGO…… GUESS WHO’S COMING TO TOWN ….. |
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and i’m gonna be djin at ….
the location for the event is on the west-end of wicker park…
2606 w North Ave.
Bring a blank shirt and get a exclusive Paparazzi design screened for free or buy one for $5
please respect the spot.
there will be no ins and outs…
and the music will be winding down around 2am…
so get there early.
THEME -
Paparazzi Partay!
Bring your camera!!!
Those who don’t have a camera, pay extra at the door!
send pix to: pix@livewire.name
All photos to be posted!!!
hint: Western + Rockwell.
$5 for visitors
$10 if you don’t have a camera!
Important Note: There has been a change in the program… BANG! SALON - http://www.bangchicago.com/ has announced that they will not be able to coordinate the Fashion Show.
The DJ Lineup is the same:
Hugo Moya
Joe Vor Tech
Eric Lab Rat
Mr Bobby
+ host DJs (LIVEWIRE + DEMCHUK)
with Esc[ape] livepa performance
Live Screen Printing by: Screen Print My Life
VIDEO BY: Shudder, Inc.
Photos from: Clayton Hauck Photography www.claytonhauck.com/
FLOSSTRADAMUS @ Sonotheque - January 12, 2008
Definitely be @ this show….
Doors open 9pm
$3 PBR’s
$7 cover
FLOSSTRADAMUS:
2 DJs, 3 turntables, and lots of people getting buck on the dancefloor. Forget what you think you know about spinning records. In 2005, DJs no longer need be characterized by n arrow labels like “hip hop,” ghetto tech,” or “house.” Jocks can sweep across all of those genres, mash them up together, and create something wholly new–something that can’t be easily pigeonholed.
Take it from Flosstradamus, the newly formed but already dynamic DJ duo comprised of Josh Young (J2K) and Curt Cameruci (Autobot). Like the emerging generation of post-millennium dancefloor crashers of the same ilk (see: Major Taylor, locally, and Diplo and Low Budget of Hollertronix nationally), Flosstradamus are more interested in getting the crowd moving–and grinding and sweating and bumping and shaking–than impressing any music elitists in the audience. They cut through genres indiscriminately, likely to play during any given half-hour: Le Tigre’s “Deceptacon,” Killer Mike’s “My Chrome” and the Cure’s “Lovesong”–perhaps sequentially, if you’re lucky.
With two men, a three-turntable setup, and an impressive catalogue of sounds (Young and Cameruci use programs called Serato and Final Scratch, respectively, which allows them to transfer all of their vinyl–at least 20 crates’ worth–to MP3s and treat them as records on the turntables).
http://www.myspace.com/thepaserock
http://www.myspace.com/kidsister
This is by no means an advertisment for sonotheque or flosstradamus - just a recomendation for a good night
Last night went to Flosstradamus & Pase Rock at the Abbey Pub. I’d caught a set @ Sonotheque a few weeks back and loved the crowd…Once again I was excited to be packed into a space with so many rad ass people…Everyone dancing - having fun…The night couldn’t have been better and then in walks Kid Sister for a killer live performance!!!
Thank you Flosstradamus, Pase Rock (even though I almost took you out when I slipped down the stairs)….& Kid Sister….
Photos:
http://www.everyoneisfamous.com/pizza/122707/1.html
video from a set @ Fabric
Chicago mixmasters Flosstradamus bring the party to Abbey Pub for a night of hip-hop, house, electro and indie rock remixes, along with Spank Rock’s DJ/producer, Pase Rock.
Flosstradamus are back, this time with Pase Rock for a post-Christmas holiday party! Buy your tickets right here for only $3! I hope to see all of you out!
Cost: $3
http://www.myspace.com/thepaserock
http://www.myspace.com/kidsister
FLOSSTRADAMUS @ Sonotheque - January 12, 2008
Definitely be @ this show….
Doors open 9pm
$3 PBR’s
$7 cover
FLOSSTRADAMUS:
2 DJs, 3 turntables, and lots of people getting buck on the dancefloor. Forget what you think you know about spinning records. In 2005, DJs no longer need be characterized by n arrow labels like “hip hop,” ghetto tech,” or “house.” Jocks can sweep across all of those genres, mash them up together, and create something wholly new–something that can’t be easily pigeonholed.
Take it from Flosstradamus, the newly formed but already dynamic DJ duo comprised of Josh Young (J2K) and Curt Cameruci (Autobot). Like the emerging generation of post-millennium dancefloor crashers of the same ilk (see: Major Taylor, locally, and Diplo and Low Budget of Hollertronix nationally), Flosstradamus are more interested in getting the crowd moving–and grinding and sweating and bumping and shaking–than impressing any music elitists in the audience. They cut through genres indiscriminately, likely to play during any given half-hour: Le Tigre’s “Deceptacon,” Killer Mike’s “My Chrome” and the Cure’s “Lovesong”–perhaps sequentially, if you’re lucky.
With two men, a three-turntable setup, and an impressive catalogue of sounds (Young and Cameruci use programs called Serato and Final Scratch, respectively, which allows them to transfer all of their vinyl–at least 20 crates’ worth–to MP3s and treat them as records on the turntables).
Holy Shit…What a night….Wicked set - the whole club was hype = all hands were in the air!!!
It happens to be that I live bout 2 block from sonotheque and I love it. great dj’s - amazing people and a certain friendliness that is inviting and sexy… Don’t miss Flosstradamus on Saturday!
sonotheque.net -1444 W Chicago
FLOSSTRADAMUS @ Sonotheque
Doors open 9pm
$3 PBR’s
$7 cover
FLOSSTRADAMUS:
2 DJs, 3 turntables, and lots of people getting buck on the dancefloor. Forget what you think you know about spinning records. In 2005, DJs no longer need be characterized by n arrow labels like “hip hop,” ghetto tech,” or “house.” Jocks can sweep across all of those genres, mash them up together, and create something wholly new–something that can’t be easily pigeonholed.
Take it from Flosstradamus, the newly formed but already dynamic DJ duo comprised of Josh Young (J2K) and Curt Cameruci (Autobot). Like the emerging generation of post-millennium dancefloor crashers of the same ilk (see: Major Taylor, locally, and Diplo and Low Budget of Hollertronix nationally), Flosstradamus are more interested in getting the crowd moving–and grinding and sweating and bumping and shaking–than impressing any music elitists in the audience. They cut through genres indiscriminately, likely to play during any given half-hour: Le Tigre’s “Deceptacon,” Killer Mike’s “My Chrome” and the Cure’s “Lovesong”–perhaps sequentially, if you’re lucky.
With two men, a three-turntable setup, and an impressive catalogue of sounds (Young and Cameruci use programs called Serato and Final Scratch, respectively, which allows them to transfer all of their vinyl–at least 20 crates’ worth–to MP3s and treat them as records on the turntables).
Juke All Night, Play All Day :: Chicago’s rainbow colored party scene blew up big in 2007, led by Flosstradamus and Kid Sister. Now it’s the whole city’s turn to shine.
By Jen Boyles Photography by Keith Claunch
<!– –>They call Chicago the “City Of Big Shoulders,” but when it comes to hip-hop, the only thing clinging to the Windy’s brawny frame has been a big ol’ chip. Despite a legendary house scene and recent nesting of noteworthy indie-rockers, Chicago’s rap artists have only to gaze up at the loosely connected and hard-road successes of Common, Twista, Lupe Fiasco and obvious golden boy Kanye West, who’s made passable attempts to raise all of them up at one point or another. The only overnight celebrities made seem to have been Daft Punk as far as ’Ye’s concerned, so what’s really to blame for this long-standing disconnect? Self-hindering over-competitiveness, maybe? Perhaps that unshakable Second City complex radiating from big brother New York? Whatever the reason, thankfully things are changing for this blue-collar crossroads city, often called Haterville by even its own players. There’s indeed something brewing deep within the city’s bowels, and it’s not due to compounded years of “red hots,” gyros and Giordano’s. Nope—Chicago’s dusting off and popping its collective collar, and in true Gangland fashion, it’s being anything but quiet about it.
PARTY ALL THE TIME
“What’s going on, Chicago?” Curt Cameruci, aka Autobot, yells into a crackling mic from a shoddy DJ booth at the Wicker Park bar Subterranean. Along with the other half in his wildly popular DJ duo, Flosstradamus, Cameruci and Josh Young (J2K) are playing to a hyped crowd of loyal fans in the upstairs of the venue that’s about 50 times bigger than the Town Hall Pub, where their now-infamous first “Floss parties” were held just last year. Autobot smartly drops in a treat for the younger crowd on this 18-and-up Wednesday: A trivial departure from their usual juke-meets-mainstream, rap-meets-electrified-indie-rock tracks, Daft Punk’s “One More Time” peels away layers of clothes like it was, well, the First Time. And looking around at the youngsters, maybe it is? A packed house is always to be expected for Flosstradamus, but this isn’t the only party popping tonight. Just one neighborhood away, another duo—one of many local acts Floss has helped hoist into the public eye—is tearing it up as well. At Schuba’s on the North Side, a slightly older, nearly sold-out crowd is blowing the Cool Kids’ minds. continue reading
Really looking forward to this album, I caught a set by Mr Aoki about 3 weeks ago and I was dancing my ass off….
This album artwork is amazing too…I first saw the imagery on a poster and was in awe staring at all the details…Due to limitations of this blog I can’t increase the size of this image so make sure to go to his website to see all the details
STEVE AOKI ENCAPSULATES THE INDIE/ELECTRO MOVEMENT OF 2007 BY JOINING FORCES WITH THRIVE RECORDS & RELEASING HIS DEBUT MIX ALBUM FOR THE MASSES THIS JANUARY
PILLOWFACE & HIS AIRPLANE CHRONICLES
JAN 22nd 2008
Aoki & friends collaborate & contribute exclusive mix album out this fall (Thrive Records / Dim Mak).
Guest vocals by
Amanda Blank
Har Mar Superstar
Kid Sister
Pase Rock
Santogold
Spank Rock
Steve from Hot Hot Heat
Todd from The Faint
Uffie
Fanatic of foe, you cannot deny how instrumental Steve has been in helping define the emerging music and nightlife culture in the US today. By blurring the lines that once separated hoards of indie kids from the urban or electro fans, and divided the VIPS from the not so VIPS, what this man has created under the guise of a DJ/Party enthusiast is a lifestyle and media empire for youth today.
Dim Mak, his LA based record label has signed and released EPs & LPs for a fine feast of bands including Bloc Party, The Mystery Jets, Klaxons, The Rakes, Scanners, The Deadly Syndrome, Icarus Lines, Oh No! Oh My!, The Kills, Sean Na Na, Pretty Girls Make Graves, Whitey, Pony Up and Foreign Born to name but a few, helping acts to develop a strong and steady fan base with the MySpace hopping generation in America.
Weird Science is the name both Aoki and production partner Blake Miller from Moving Units work under; remixing tracks and reshaping them for the dance floor. Mixes you’ve likely heard would be those of The Teddybears, Peaches, The Rakes, Bloc Party, Young Love, Under The Influence of Giants and The Charlatans (UK). Some of the above you will hear on this compilation.
Dim Mak clothing is booming, with a merchandise line already making waves at key boutique stores and its ubiquitous Dino-print hoodie adorning fans and celebrities around the world… It’s clear that Steve is on to something big here in the industry. Most importantly, he “gets it” hence why so many are eager to work and collaborate on his many projects.
A cornerstone to Aoki’s success has been the ability to bridge the A-list young celebrity world with the indie hipster scene with effortless ease. For instance his now legendary Tuesday night at Cinespace in Hollywood are covered religiously by partner in crime The Cobrasnake and have hosted debut performances from Bloc Party, Lady Sovereign, She Wants Revenge, Wolfmother, Kaiser Chiefs, Editors, Spank Rock, The Bavery, Uffie and more.
Punks, freaks, indie snobs, fashionistas and black Amex-carrying NY/Hollywood “royalty” have all found homes at Aoki’s events and major publications such as GQ, Vanity Fair, People, Complex, The LA Times, LA Weekly, BPM, Paper, and Flaunt have already favorably reported on the scene and alcohol fueled debauchery that often goes hand in hand when the above are involved.
And what of the music? In a nutshell, Pillowface & His Airplane Chronicles is a mix album that captures the current wave of electro and Nu Rave sounds that in spirit and attitude have bridged the gap between punk and electro. It’s interesting to note that this emerging sound has not drawn its biggest fanfare from the traditional dance club audience; rather it’s a new wave of young, fashionable, indie-leaning music fans that are eating up these tunes. And if you’ve been to a night like Aoki’s Cinespace Tuesdays as of late, you know how energetic, exciting and debaucherous this scene is getting. The lack of punk attitude that has plagued electronic music over the last 15 years has now finally been injected, and it’s DJs like Steve Aoki who are leading the way.
Big players in this budding movement are represented on Pillowface…, from the heavily distorted disco of France’s recent heroes Justice, to the raved up Soulwax remix of the Klaxons, to the first ever US appearance of Does It Offend, Yeah?’s UK phenom (and appropriately titled), “We Are Rockstars.” Aoki contributes with the Weird Science remixes of Peaches and Bloc Party, and hidden gems from Goose and Yelle also make the cut. And just when you thought this was going to be just another mix CD, the vocals kick in. With help from his expensive rolodex of creative types whom he counts as amigos, Aoki was able to assemble an impressive list of guest vocals which are layered expertly over the mix. Todd Fink from The Faint, Steve Bays from Hot Hot Heat, Mickey Avalon, Kid Sister and a host of other uber-hip mic fiends all lend a hand to Pillowface…, making this album a true family affair. Just who says what, over what tracks and when? You’ll have to hear it to be privy to this unique collaboration, folks.
Pillowface & His Airplane Chronicles
Thrive Records / Dim Mak
JAN 22nd 2008
Tracklisting:
1. Refused - New Noise
2. Justice - Waters of Nazereth (Erol Alkan’s Durr Durrrrrr Re-Edit) w/ Pase Rock’s Guest Drop
3. Does It Offend You, Yeah? - We Are Rockstars w/ Spank Rock & Amanda Blank’s Guest Drop
4. Services - Element of Danger (MSTRKRFT Remix) w/ Har Mar Superstar’s Guest Drop
5. Goose - Bring It On w/ Todd Fink’s Guest Drop
6. Larry Tee & Princess Superstar - Licky (Work It Out) [Herve Goes Low Remix] w/Santogold Guest Drop
7. Green Velvet - Shake and Pop w/ Kid Sister’s Guest Drop
8. Klaxons - Gravity’s Rainbow (Soulwax Remix)
9. The Mystery Jets - The Boy Who Ran Away (Riton Re-Dub)
10. Peaches - Boys Wanna Be Her (Weird Science Remix)
11. Datarock - Fa-Fa-Fa w/ Steve Bays’ Guest Drop
12. Yelle - Je Veux Te Voir
13. Franz Ferdinand - Do You Want To (Erol Alkan’s Glam Racket Remix)
14. KIM - Wet ‘N Wild w/ Mickey Avalon’s Guest Drop
15. Justice - D.A.N.C.E. (MSTRKRFT Remix)
17. Scanners - Low Life (L.A. Riots Remix) w/ Uffie’s Guest Drop
For Us, This Email Sums Up Why Street Art Is So Inspiring To People
“I don’t know who did this…
… but I think it’s beautiful. Every night for the last two years I walk down Milwaukee Avenue between North Avenue and Division Street (in Wicker Park, Chicago) and I was lucky enough, one night, to notice that there was something new in one of the doorways. Of course, the next night it had been painted over. I’m glad I took a picture when I had the chance. I took this about a year ago, but only recently discovered your website. I love browsing your site… it’s inspiring. “
… Emily
If you’re a marketer and trying to find a reliable and effective Street Team in Chicago.
I’m the contact you need (Segway Street Teams, Scooter with Billboard Campaigns, Classic Street Teams).
Nathan Hewitt
via Aquarium Drunkard
Be sure to catch Wilco’s 2007 Austin City Limits performance tomorrow on PBS. We were there, and it was full on, as was their gig at Voodoo Festival last weekend in New Orleans. Here is a sample clip of the band performing “Impossible Germany” from the September taping.
www.wilcoworld.net ++ www.myspace.com/wilco ++ www.wilcobase.com
via FashionTrendsetter
I hope this collection comes to Chicago - does anyone know if it will?
The unique ‘Roberto Cavalli at H&M’ collection made by the Italian fashion legend in collaboration with H&M was presented to the international press at a gloriously glamorous gala event in Rome’s Salone delle Fontane. Roberto Cavalli made grande entrée on a red carpet catwalk with a trail of models wearing his luxurious party collection. Stars from the music- and movie business, as well as fashionistas came to celebrate with the designer in Italian rock’n roll style.
‘Roberto Cavalli is one of my personal favourites. His clothes are sexy, and he is always on the edge and changes before other designers. I think the collaboration with H&M is great because now all women can wear his designs’, says Halle Berry.The Roberto Cavalli party was staged like a gigantic VIP lounge where, among others, Sharon Stone and Halle Berry were spotted in the crowd. The ambience was heated up with the noise of a helicopter and cars, paparazzi flashes and the appearance of the Italian fashion legend together with his wife Eva, followed by models wearing the ‘Roberto Cavalli at H&M’ collection, sweeping down to the end of the red carpet catwalk where he contently declared:
‘This party for the launch of the Roberto Cavalli at H&M collection ishm-cavalli-campaign-01.jpg truly amazing! The atmosphere is electrifying, glamorous and full of positive and young energy. It’s a magical night that I will never forget’, says Roberto Cavalli.
‘I think the collaboration with H&M is a great idea. The clothes look great and the ads are beautiful. Roberto Cavalli is a wonderful designer who knows how to make both chic and sexy’, says Sharon Stone.
Models Erin Wasson and Jessica Stam showed Roberto Cavalli’s famous animal print dresses made of silk chiffon, a fabulous red carpet dress made of pleated gold lame, a mini sheath with sequins and pearls and shapely tuxedo style jackets and trousers. Nicolas Malleville showed the men’s range with sharply cut suits and tuxedo separates, worn as a suit or with jeans, T-shirts and shirts de luxe.
‘The collection is built around a selection of Roberto Cavalli’s favourite pieces throughout the years, of which many are made to wear on the red carpet. But Cavalli’s fashion is not only about the red carpet but foremost about a positive and optimistic attitude. It’s about enjoying the good things in life with large dose of fashion glamour’, says H&M’s head of design Margareta van den Bosch.
For more information please visit H&M at www.hm.com
